Desigual sought to impact from its Bread & Butter catwalks by enveloping the public in its world of colors and textures.
We prepared a system of projections that submerged the audience with their audiovisuals, while the models walked along the catwalk. To achieve this, a projection of 50m long and 3m high was mounted, in the form of a “U”, so that the images would surround all the attendees.
The project was achieved by working hand in hand with Desigual designers, who created panoramic videos for the singular screen. The system, made up of 13 WatchOut® computers, sent the video signal to 12 projectors with 10,000 lumens, arranged above the screen. All accompanied by a surround sound system from Lightsound directed by a live DJ.
Palau Nacional de la Fira de Barcelona
Mapping, whatchout®, lighting, video