Janssen Pharmaceutica’s hybrid event
Project development
Pharmaceutical firm Janssen Pharmaceutica held its prostate cancer conference in Catalonia in a hybrid event from Barcelona and broadcast via streaming to reach a professional audience which tuned in from a range of locations.
Together with the Grup Congrés agency, we set up a TV studio based in Barcelona’s Hotel Condes and installed the video, sound, LED lighting and camera transmission equipment there. We also added chroma keying to generate the virtual contents which were broadcast via the customer’s platform.
The entire event was shown to the 100 doctors who confirmed their virtual attendance and logged on to follow the various presentations it hosted.
Location
Condes de Barcelona Hotel
Systems
Production sound, video, streaming, LED lighting, streaming, multi-camera production